Graphic design · Marketing support · Client submissions

Make the brief
compelling.

Persuasive submissions. Precise visuals. Teams in sync. I bring design craft and hands-on coordination support to the work that puts a brand in front of its clients.

Explore selected work ↓
Meet Sofia · Sydney, Australia

An eye for design. A head for delivery.

Advanced InDesign. Contributions to Samsung brand projects. Contributions to 17+ successful public-sector tenders. Based in Sydney, with experience in Milan and Seoul.

Soyoung Kim at a Samsung exhibitionPhotography by Soyoung Kim
On site · Samsung EuroCucina, Milan
More about me

I hold a Master of Architecture and Urban Design from Politecnico di Milano and a five-year Bachelor of Architecture from Chungbuk National University. My work spans winning public submissions, exhibition graphics and client-facing brand projects.

I contribute across the brief by helping organise complex information, prepare visual materials, gather feedback and support teams working towards shared deadlines. That combination is what I would bring to a fast-moving real estate marketing team.

Adobe InDesign · advancedIllustratorPhotoshopCanva · basicPowerPointProposal designPresentation designStakeholder coordinationEnglish / Korean / Italian
How I could support your team

Where could I
support your team?

Choose a challenge. See how I’d help.

Understand the client. Earn their trust.

I’d help clarify what matters to the client, help turn their requirements into clear, on-brand materials and support consistent communication from brief to review.

Experience behind the approachBuilt on my participation in client communication and design coordination for Samsung brand projects across Italy and Australia.

Experience in perspective

Global perspective, hands-on contribution.

From successful submissions to global brand experiences.

17+successful public architecture tenders contributed to
964 m²Samsung EuroCucina exhibition supported in Milan
4–6 wkSamsung retail launch cycles supported in Sydney
Selected work

What could your
next brief become?

Clearer stories. Aligned teams. Ideas brought to life.
Explore how I help move the work forward.

Selected work / 01

Many markets. One connected experience.

Samsung Mobile Business Summit EU 2024

B2B brand experience / Event coordination
AI-generated concept of a business summit; not a photograph of the event
AI-generated concept · Not an event photograph or an official brand image.AI-assisted concept · Soyoung Kim

Contributed to exhibition hall operations, spatial design and technical coordination, and supported communication between Samsung HQ, European contractors, logistics teams and suppliers.

Inside the project ↗Samsung Research · EU Summit 2024
My role & project context +

One event. Multiple markets. Every detail connected. At Cheil Italy, I supported the delivery of Samsung’s European business summit near Lake Maggiore, bringing client requirements, contractors and on-site operations into alignment.

Audience / scale200+ partners from 24 countries across the event, as reported by Samsung.
StrengthContributing to stakeholder communication and coordination support in an international project team.

Portfolio visual created by Soyoung Kim; illustrative rather than documentary event photography. Event attendance figures describe the summit’s scale.

Selected work / 02

One brand. Many moving parts.

Samsung EuroCucina 2024

Brand experience / Project coordination

Participated in the project team, supporting design and supplier coordination, documentation, scheduling and progress tracking.

Inside the project ↗Samsung Newsroom · EuroCucina 2024
My role & project context +

At EuroCucina 2024 in Milan, Samsung brought connected home technology to life through Bespoke AI and built-in kitchen experiences. Working with Cheil Italy, I supported the delivery of the 964 m² exhibition, helping align client requirements, design teams and specialist suppliers through installation.

Audience / scaleEuropean kitchen and design visitors · Rho Fiera Milano · 16–21 April 2024.
StrengthSupporting the project team in translating brand requirements into clear tasks and shared updates.

Project coordination support through Cheil Italy. Official event coverage is linked below; photographs do not indicate sole design authorship.

Selected work / 03

Visuals in the space.

Samsung Milan Design Week 2023

Branded content / Exhibition graphics

Contributed graphic design support and exhibition visual materials during a five-day assignment.

Inside the project ↗Samsung Newsroom · Milan Design Week 2023
My role & project context +

Provided short-term freelance graphic design support for Samsung's Milan Design Week exhibition. I contributed to exhibition graphics and visual communication deliverables in a live event environment where details had to work at physical scale.

Audience / scaleSamsung brand experience in Milan.
StrengthContributing to visual communication suited to the brand, space and audience.

Selected work samples are available on request where publication rights permit.

What I bring to your team

Your next brief. My experience in motion.

From international exhibitions to overlapping retail launches, I have helped turn complex requirements into coordinated action. I would bring that same clarity, design care and follow-through to your marketing team.

  1. 01

    Brief

    Make the message clear.

    Help structure complex information into focused proposals and presentations.

  2. 02

    Align

    Keep people in sync.

    Support feedback collection, stakeholder communication and deadline tracking.

  3. 03

    Deliver

    Bring the work to life.

    Support consistent branded materials, events and client-ready outputs.

Contact

Let's make the next brief compelling.

For client submissions, presentations, branded content or selected work samples:

soyoung.sofia.kim@gmail.com